Every project here represents a real business challenge, a deliberate strategy, and a measurable outcome. No filler, no stock photos, no vague "brand refresh" stories.
Problem: A legacy .NET banking dashboard serving 80,000 users was causing constant outages, blocking compliance, and losing the company customers to modern competitors.
Approach: Full platform rebuild on Next.js + Node.js + AWS. New real-time dashboard, AI-powered transaction insights, FCA-compliant data architecture, and a custom design system.
Problem: A 200-clinic network had a 28% appointment no-show rate and a patient portal so confusing that 60% of users called support to complete basic tasks.
Approach: 8-week UX overhaul — user research across 3 clinic types, prototype testing with 150 patients, and a redesigned intake and scheduling Innovation.
Problem: A mid-market retailer had stagnant organic traffic and a checkout conversion rate of 1.8% — half the industry average — despite significant ad spend.
Approach: Full e-commerce rebuild on Next.js + Shopify, technical SEO overhaul, new checkout UX, and a 12-week CRO programme with structured A/B testing.
Problem: A B2B SaaS company had 4,000 monthly trial signups but a 4.2% free-to-paid conversion rate. Onboarding was broken, email nurture was generic, and churn was rising.
Approach: Full growth audit, onboarding redesign, 7-touch automated email sequence tied to product events, and in-app messaging triggers based on usage milestones.
Problem: A 3PL company was spending £2.4M/year on fuel and driver overtime due to manual, inefficient route planning across 340 daily routes.
Approach: Built a custom AI route optimisation engine integrating live traffic, vehicle capacity, and delivery time windows. Deployed via a dispatcher dashboard and mobile driver app.
Problem: A PE firm's portfolio reporting required 3 analysts and 4 days per month to compile manually in Excel — with data that was always 2 weeks out of date.
Approach: Built a real-time portfolio intelligence dashboard aggregating data from 12 sources via APIs. Automated alerts, drill-down views, and a PDF export for LP reporting.
Problem: A fast-growing SaaS had a 4-hour average first-response time and a support team drowning in repetitive Tier 1 tickets — costing £60k/month in headcount.
Approach: Deployed a custom LLM-powered support agent trained on their docs, integrated with Intercom and Jira. Built escalation logic and a human handover protocol for complex issues.
Problem: A telehealth startup needed to scale from 500 to 50,000 patients in 6 months but their AWS infrastructure wasn't HIPAA compliant and couldn't handle the load.
Approach: Full infrastructure re-architecture on AWS with HIPAA-compliant data handling, auto-scaling ECS clusters, encrypted storage, and comprehensive audit logging.
Problem: A luxury goods brand was spending £80k/month on Meta and Google Ads with a blended ROAS of 1.9× — barely profitable after fulfilment costs.
Approach: Full account restructure, new creative strategy, landing page A/B programme, and first-party data integration using Conversions API and enhanced measurement.
Share your challenge. We'll come back with a strategy and a clear plan for how we'd approach it.